The Cleanup Collective is an initiative started by the company Product Refinery based out of Cincinnati, Ohio. This collective is aimed to lessen the amount of trash and litter across the city through robotic carts that travel throughout the streets picking up unnecessary and harmful waste. These carts would be able to be rented by companies who may be hosting outdoor events and needed ensured cleanup afterwards, benefiting both the environment and the city.
Product Refinery came to me in hopes of starting the foundation to the Cleanup Collective's brand with a logo and key assets to the brand such as colors and typography. After many logo variations, we communicated and finalized the logo on the right, with focus to show progress and going green.
After a logo was finalized, I moved on to create potential sticker concepts for the Cleanup Collective that could be used as merchandise, promotion materials, and inside brand collateral.
In the midst of the sticker variations, three different color palettes were being explored to find a suitable accent color for the vibrant green and electric blue. Color palette #1 was the final choice, which can be seen implemented in the sticker concepts above.
